MICROFIBER CAMPAIGN

ideation, campaign design, website, print

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Our campaign’s goal is to reduce microfiber pollution and make awareness
about micro pollution harming our marine ecosystem. This has to start with both
consumer and business confessing that this is a problem and that their decisions are the leading causes of issue.

 
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ANGle

83% of drinking water samples worldwide tested positive for microscopic plastic fibers. Tiny plastic fiber or ” microfibers” have been found in the far corner of the world- in the oceans, in remote lakes and rivers, in fish, salts and in the air that we breath.

PROBLEM

The single biggest pollution problem facing our ocean is microfiber: trillions of pieces of tiny fibers flowing into the ocean- overtime we use our washing machines very time you wash synthetic clothing, super tiny pieces of plastics are called MICROFIBERS .

 
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CAMPAIGN IDEA

Goal is to reduce microfiber pollution and make awareness about micro fiber pollution harming our micro ecosystem. This have to start with both consumer and business confessing that this is a problem and that their decision are the leading causes of the issues.

 
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